In just a minute, feel the delicate touch of Imabari towels; for a lifetime, cherish their warmth.

This time, we’ve once again prepared a special travel essential for our guests, the Imabari HARUKA Mini Towel, crafted in collaboration with ORIM, Imabari, Ehime, Japan.

This mini towel brings the aesthetics of nature into everyday life. From the deep blue of the Seto Inland Sea, the lush green of Mount Ishizuchi, the refreshing hue of Hiroshima lemons to the gentle sweetness of Ehime citrus, each color carries a tale from Imabari. More than just a towel, it is a warm expression of Japanese craftsmanship.

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More than just a towel , it’s a gesture of heartfelt hospitality.

Imabari, blessed with a mild climate and pristine water sources, has nurtured Japan’s towel-making tradition for over a century. Towels born in this region are crafted with unwavering dedication to “safety, reliability, and superior quality”. Made from 100% pure cotton, each Imabari towel offers a soft, skin-friendly touch and exceptional absorbency. Even in brand-new condition, it meets the renowned five-second rule, fully sinking in water within five seconds, showcasing the precision and care of master artisans.

During the soft-water bleaching process, natural oils and waxes on the cotton yarn are removed to enhance absorbency. However, if these elements are completely eliminated, the towel will gradually lose its softness after several washes.

Therefore, during the production process, artisans devote extra time and care to retaining just the right amount of natural oils and waxes. Through meticulous refining, bleaching, dyeing, and weaving, they create towels that achieve the perfect balance of superior absorbency and lasting softness.

Every step of the production process is meticulously managed under food-grade safety protocols, ensuring that each towel delivers a sense of pure comfort the moment it touches your skin. To earn the official Imabari Towel trademark, each product must pass twelve rigorous quality tests set by the regional guild. This mark stands for a user experience defined by” safety, reliability, and superior quality” and represents the spirit of craftsmanship and quality assurance behind every towel made in Imabari.

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The Impact of the Imabari Towel Trademark

Designed by renowned Japanese designer Kashiwa Sato, the Imabari Towel trademark features a palette of white, blue, and red, colors inspired by the sun, sea, sky, and water of Imabari City. The logo subtly incorporates the letter “i” for Imabari, seamlessly linking the origin and the product, embodying the spirit of Japanese design and regional pride.

The Story Behind the Three Colors
White — as soft as drifting clouds in the sky, symbolizing gentle comfort.
Blue — the shimmering sea, representing Imabari’s abundant water resources.
Red — the rising sun, a symbol of the region’s warmth and vitality.

Each towel certified by the Imabari Towel guild carries its own woven label and manufacturer’s code, ensuring authenticity, safety, and the trusted quality that defines Imabari craftsmanship.

Seeing the Imabari logo is a mark of trust, and you can be confident it’s a high-quality towel. This autumn and winter, bring along your Imabari mini towel and embark on the next journey with KNS.

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【Redemption Information】

Redemption Item:
Redemption points: 150 bonus points
Color options: Blue / Yellow / Brown / Orange / Green
Redemption Period: From October 15, 2025, while supplies last
Participating Locations：Applicable at all Kindness Hotel branches, Kindness Day Hotel, and Mean To Be Inn front desk.

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【Redemption Method】

■ When traveler accumulate 150 bonus points, they can use the points to redeem one toothbrush for free.
■ Each traveler is limited to two redemption. <In-store redemption only>
■ Limited quantities, while supplies last.
■ Please inquire at the service counter of each location for your membership points balance.

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【Important Notes】

■ The product is non-transferable, non-refundable, and cannot be exchanged for cash or other discounts.
■ The company reserves the right to modify, suspend, or terminate this promotion at any time.

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【Product Specifications】

Dimension: 25*25cm
Materials: 100% pure cotton
Color Options: Blue / Yellow / Brown / Orange / Green
Country of Origin: Japan

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◎ How to Use Your Japanese Imabari Towel
● Before first use, rinse the new towel thoroughly with clean water.
● Do not use fabric softeners or bleach. It is normal for some lint to shed and slight color fading to occur during the first wash.
● Avoid using a dryer, as high heat can damage the cotton fibers and reduce the towel’s lifespan.
● Wash separately from clothing with zippers or metal parts to prevent snagging the loops.
● After spinning or drying, hold the towel by both ends and shake it vigorously up and down to help maintain the fluffiness of the loops.